RP price adjustment in Europe

By Errigal

Greetings Summoners, I’m Errigal and I just wanted to give you guys some context on changes to RP prices that will soon be happening and our reasons for doing so.

Due to recent shifts in the global economy, we will be increasing the average RP cost for players on EUW and EUNE. The end result of this will be approximately a 10% increase in the cost of RP.

We will make these changes by adjusting the amount of RP available at different price points (for example, a 10EUR purchase will get you 1580RP instead of 1780RP previously). Any RP already purchased is unaffected by this change as it only relates to future RP purchases. The price of content is also unaffected.

This change will be effective from 20th March 2015 at 23:59 CET.

We want to be transparent in doing this and have provided some more context below:

CONTEXT

Why are we increasing prices? Why now?

The changing economic environment plays a big part in this decision. This is happening now because we are making similar adjustments across our supported countries to ensure regional alignment. This will also be our first RP price increase in five years.

What do you mean by “economic environment”?

We mostly refer to two things with this: many of our operations (even in Europe) are facilitated through US Dollars, which are currently trending strongly against many European currencies. Additionally, we are continuing to make further investment across Europe in all aspects of League of Legends including the recent Amsterdam data centre and our IP backbone, which are part of an ongoing effort to improve connection stability.

What about other regions?

Recently, we have made adjustments to RP prices in Brazil, Turkey, Russia, Chile and Argentina, and will soon be introducing changes to regions including Oceania and Canada.

We attempt to keep global RP prices in relative balance, especially when on the same server. When economic environments change to a point where it places regions out of this balance, then we look to make adjustments.

Are there any other reasons a price change can happen?

There are many factors that determine how we price globally. In this case, investment and costs due to currency were the primary drivers. However, we also monitor inflation. So far we haven’t felt the need to make changes for this reason.

Any impact on IP or existing content?

Nope. You can still purchase content for the same amount of IP and RP as before.

Does the change affect already bought prepaid cards?

It will affect the card from the changeover date, which is one of the reasons we’re giving players 2 weeks notice to redeem cards while the value of RP is unchanged.

What are the new price points?

As we mentioned previously, the increases will be approximately 10%. We have attached a table showing one price point for credit cards in each currency. The RP amounts shown here are total (including bonus RP). The other price points for each currency will follow the same logic, with bonus RP scaling proportionally.

Current Prices

Currency Price Local RP Payout Payout/local
EUR 10 1780 178.00
GBP 9 1780 197.78
PLN 40 1780 44.50
CZK 280 1780 6.36
HUF 3200 1780 0.56
RON 45 1780 39.56

 

New Prices

Currency Price Local RP Payout Payout/Local Change
EUR 10 1580 158.0 -11%
GBP 10 2075 207.5 5%
PLN 50 2025 40.5 -9%
CZK 350 2050 5.9 -8%
HUF 3500 1775 0.5 -9%
RON 50 1825 36.5 -8%

If you have any questions about this process please post them in the comments below.


2 years ago